A rising star of the K-pop scene, 18-year-old Danielle from the popular girl group NewJeans, has joined the ranks of ambassadors for the legendary fashion house Celine. The young artist will represent the brand at events and star in advertising campaigns.

Danielle is not the first South Korean celebrity to become the face of Celine. Previously, the fashion house’s ambassadors included BLACKPINK’s Lisa and actor-singer Park Bo Gum. For Danielle herself, this is also not the first experience of collaborating with the fashion world – she has already worked with Burberry, YSL Beauty, Nike and Levi’s. Danielle’s NewJeans colleagues are also luxury brand ambassadors. Haerin represents Dior, Hyein represents Louis Vuitton, and Minji represents Chanel. Last year, the entire team starred in an advertising campaign for Nike Air Max.