Lee Jeans launches kidswear in the UK

Lee Jeans launches kidswear in the UK

Heritage denim label Lee Jeans will debut childrenswear in the UK for Autumn/Winter 2022. Lee Jeans, produced under license from Brand Machine Group (BMG), will launch a collection for boys in autumn/winter 2022, followed by a girls collection for spring/summer 2023, covering the ages 3-16. Inspired by Lee Jeans’ “iconic styles,” the pieces come in washes like classic indigo and dark tones, which the brand describes as “timeless bestsellers.” Fits include slim, straight, loose and relaxed styles. The denim will also feature key details such as branded studs, calf finishes and a Lee Jeans patch on the back.

Tom Duncan, BMG Brand Director said: “We wanted to work in denim and to partner with an originator such as Lee is exceptional. The brand’s pioneering spirit and youthful energy matches the group’s commitment to work with only the best within the sector.”

https://www.lee.com/

Explore the latest Simonetta Collection FW21

Explore the latest Simonetta Collection FW21

Simonetta Collection FW21 are inspired by Ada Lovelace’s personality, by her infinite curiosity and revolutionary discoveries. Ada is a famous mathematician in the 19th century and the daughter of the poet Lord Byron. She is mainly known for her work as a computer inventor, and nowadays, she is considered the first programmer in the world.

Photography Abi Campbell

The collection revolves around the theme of beautiful dreams, with an absolute focus on imagination. The perfect combination of light blue, green and pink tones are used to form high foam waves, symbolizing freedom and the desire to escape, plus the imaginary figure that reappears in Ada’s dream: Pegasus, free Symbol, a winged ship, a hot air balloon, a harp she likes to play, and a chess board symbolizing a cart for mathematical calculations.

Simonetta’s typical bon ton style is decorated with velvet and silk extra-long bows on dresses, jackets and accessories, and houndstooth on the four-button skirt, which can be matched with sweatshirts and cardigans, or with a cool jacket in velvet .

Back to School New Reserved Kids’ collection

Back to School New Reserved Kids’ collection

THE FIRST BELL… FOR A FASHION CLASS – THE BACK TO SCHOOL NEW COLLECTION INSPIRED BY THE WORLD OF KIDS AND URBAN FUN STYLE IS

GOES TO RESERVED STORES!

RESERVED Kids’ Back to School collection will help keep those positive, funny, sunny memories of summer holidays alive longer. School shouldn’t be boring! Clothes and accessories from the Back to School collection will turn the first bell calling children to class into the beginning of a new adventure.

https://www.reserved.com/

Molo SS21 new kids collection

Molo SS21 new kids collection

Molo is little design company that considers kids fashion a secondary line. For us, children come first and our design is based on this passion.

Molo’s journey began with a curiosity and desire to change children’s fashion that was less colorful in 2003. Molo’s first collection, 2-8 years old, saw the light of day in the spring of 2003 and has been negotiated in Denmark, Sweden, Norway, the Netherlands and England from the start. Molo is growing rapidly and in 2005 Molo launched its first baby collection, 0-2 years, and expanded it in 2009 with a separate outerwear collection. A bathing collection has also been added and the collection has been expanded to include 16 year old boys and girls.

Ocra SS21 new kid’s collection

Ocra SS21 new kid’s collection

Ocra is a laboratory conceived to design environmentally friendly products, certified and hand-made in Italy.

As always, our key objective is to provide outstanding quality and a timeless design, where t and comfort are paramount. ØCRA provides shoes for children that are durable and comfortable.

ØCRA children’s shoes are made from natural materials, luxurious organic leathers and recycled crepe rubber sole units. The soft natural crepe ensure a very flexible shoe, which, combined with the cushioned material, allows children to grow up with minimal strain on their developing feet. In our collections we use a huge variety of colours and materials.

In our factory there are some of the best artisans of our region, who have a lifetime of experience in working with leathers and making shoes. In our design studio, we have an extraordinary design team who share an in depth knowledge and passion for developing quality footwear.

It’s urban, it’s glammy, It’s N21 Kids!

It’s urban, it’s glammy, It’s N21 Kids!

German photographer and film director Achim Lippoth photographed the Summer 2021 campaign for fashion label N21 at his studio in Cologne. Classic styles with a touch of casualness give the No 21 kids fashion its very special flair. During the shoot – and much to the amusement of the kids – each and every prop available was brought into the photo. This gave the photographed actors a chance to try their hand at cameras and light meters.

The O2 Created Tikky Town as a TikTok-Inspired Funhouse

The O2 Created Tikky Town as a TikTok-Inspired Funhouse

After launching the Selfie Factory for the Instagram and TikTok generation, The O2 decided to create a new sister brand called Tikky Town. The first-of-its-kind funhouse in the UK provides an interactive experience centered around capturing content with the aim of sharing it on social media and for this reason, it’s called a “content playground for big kids.”

The UK’s only TikTok-inspired funhouse has more than 30 vibrant environments for people to interact with, including a prison room, a balloon fan room, a pink Lamborghini and more. The Tikky Town experience is all about capturing photos and videos in a setting that provides the perfect lighting and backdrops so that social media enthusiasts can spend more time going viral and less time worrying about what to post to their feed.