IKEA is bringing the enchantment of Swedish forests into children’s rooms with their latest collection, SKOGSDUVA. Launching globally in October 2024, this whimsical 20-piece range transforms everyday items into magical playtime adventures.
Imagine a bedroom where bed covers tell stories of woodland creatures, where bath time means becoming a wild lynx, and where soft toys teach children about nature’s most fascinating inhabitants. That’s exactly what SKOGSDUVA delivers, blending practical functionality with imaginative play.
“I drew from my own childhood memories of creating magical forest worlds,” shares collection designer Malin Gyllensvaan. “Each piece invites children to explore nature, even from within their own rooms.”
The collection takes inspiration from Swedish wildlife, featuring clever educational elements woven into everyday items. A hedgehog plush toy demonstrates real animal behavior by rolling into a ball (with child-safe “spines”), while duvet covers showcase animals in different seasons, teaching children about natural cycles and hibernation.
But SKOGSDUVA goes beyond just play. It carries an important environmental message, highlighting Swedish forest animals currently on the Red List of threatened species. Through playful design, children learn about these precious creatures and their habitats.
The timing couldn’t be better. IKEA’s latest Play Report 2024 reveals that only half of children feel satisfied with their playtime, while 54% of parents wish they could play more with their kids. SKOGSDUVA offers a solution by embedding play into daily routines.
“We’re transforming everyday moments into adventures,” explains Maria Törn from Children’s IKEA. “A simple pillow becomes a forest log, and bedtime stories come alive through our designs. It’s about making daily routines something children look forward to.”
The collection marries practicality with imagination: wildlife-inspired bedding sets, animal-themed cushions, and interactive soft toys that make learning about nature feel like an adventure. Each piece is designed to spark curiosity and make the ordinary extraordinary.
Coming to all IKEA markets this October, SKOGSDUVA promises to turn children’s spaces into enchanted forest hideaways where play and learning naturally blend into daily life.
Victoria Beckham has shared new photos of her only daughter Harper, who turned 13 this summer. And fans of the family can’t believe their eyes — the little princess of the famous couple has turned into a real young lady! The daughter of legendary football player David Beckham and style icon Victoria is increasingly appearing at social events with her star family. Harper confidently stays close to her parents and older brothers, showing off the impeccable style that she undoubtedly inherited from her fashionable mother. Subscribers note that young Harper surprisingly combines the features of both parents: Victoria’s elegance and sophistication with David’s open smile and charisma. It seems that the youngest representative of the Beckham clan is ready to continue the family tradition of conquering secular society, already attracting the attention of fashion experts and journalists with her impeccable style and natural grace.
Step into a magnificent photo story where the classic elegance of a palace studio meets the playful spirit of our young star, Martin! Golden chandeliers cast a warm glow on marble columns as our little prince explores his majestic surroundings. Each photo captures a perfect blend of wonderful greatness and innocent playfulness. Martin’s bright smile bring life to every corner of this palatial studio, creating a storybook adventure that feels both regal and wonderfully real.
In this photo shoot, photographer Ron (GLOW-ART) Vestalcapturing fleeting emotions that influence the shooting process, each photograph becomes not only a visual masterpiece, but also shows the beauty of the young model BECCA SEARLE.
The delicate interplay of light and shadow creates a magical ambiance, enhancing the charm of the model and the vivid hues of the flowers. It’s a setting that feels both serene and invigorating, inviting creativity and inspiration at every turn. A floral fantasy In a studio bloom with every click of the camera. This photo shoot is the truly essence of spring – fresh, vibrant, and full of promise.
