Heritage denim label Lee Jeans will debut childrenswear in the UK for Autumn/Winter 2022. Lee Jeans, produced under license from Brand Machine Group (BMG), will launch a collection for boys in autumn/winter 2022, followed by a girls collection for spring/summer 2023, covering the ages 3-16. Inspired by Lee Jeans’ “iconic styles,” the pieces come in washes like classic indigo and dark tones, which the brand describes as “timeless bestsellers.” Fits include slim, straight, loose and relaxed styles. The denim will also feature key details such as branded studs, calf finishes and a Lee Jeans patch on the back.
Tom Duncan, BMG Brand Director said: “We wanted to work in denim and to partner with an originator such as Lee is exceptional. The brand’s pioneering spirit and youthful energy matches the group’s commitment to work with only the best within the sector.”